Home / Table of contents Sugarcane Molasses — More Than Just Sweetness in 0% Rum In classic rum, molasses has always been more than a source of sugar. Long before fermentation and alcohol entered the picture, it was molasses that provided weight, depth, and character. In 0% rum, its role becomes even more essential, as […]
Home / Table of contents Why Comparing Zero Proof Drinks to Juice Is a Mistake Comparing zero proof drinks to juice is one of the most common simplifications in conversations about non-alcoholic flavor—and at the same time, one of the most misleading. Juice is a one-dimensional product whose primary purpose is to deliver sweetness and […]
Home / Table of contents Zero proof as a business decision, not an ideological one Discussions around zero proof in hospitality and foodservice often start with emotions, personal beliefs, or narratives about changing guest lifestyles, while in reality they should begin with numbers, cost structures, and operational impact. For the HoReCa industry, zero proof is […]
Home / Table of contents Why Zero Proof Is Becoming Essential in Hotels The hotel industry is going through one of its biggest shifts since wellness became a standalone pillar of hospitality. At the centre of this transformation are Zero Proof drinks, which have moved from niche curiosity to a clear marker of a modern, […]
Home / Table of contents The market has changed: why guests now expect 0% options In recent years, the hospitality market has gone through a transformation that’s hard to compare with any previous trend. A 0% offer is no longer seen as a polite add-on, but as a fully fledged part of the menu that […]
Home / Table of contents What’s the deal with these vodka-style non-alcoholic drinks? Let’s be honest: the drinks industry is changing faster than ever before. A few years ago, “vodka-style non-alcoholic drinks” sounded like a joke — right up there with low-calorie pizza or caffeine-free coffee. And yet today, zero-proof products are everywhere: on store […]
Home / Table of contents Why People Are Giving Up Coffee, Alcohol and Energy Drinks More and more people are reaching a point where they start asking themselves what to drink instead of coffee, alcohol or energy drinks. Traditional stimulants simply don’t work as well as they used to — or worse, they create more […]
Home / Table of contents Gen Z and Alcohol – How Do Young Adults Approach Drinking Today? Today’s twenty-somethings grew up in a world where awareness around health, mental wellbeing and lifestyle has evolved faster than ever before. They live at a pace that demands a clear head: they work, study, create, build personal brands […]
Home / Table of contents More and more people are consciously choosing to live without alcohol — in both sports and creative fields. The zero-proof trend isn’t a short-term fad, but a practical approach to performance, recovery and focus. In this article, we look at what athletes and creatives drink instead of alcohol, and how […]
Home / Table of contents Many people wonder where the taste of whisky actually comes from — and whether a non-alcoholic whisky can truly taste similar. To answer that, it’s essential to understand how the flavor and structure of whisky are built on the level of ingredients and process. Why Does Whisky Taste the Way […]
